Hey there! It’s me again. It’s blogtime and today we’re talking design. In Wired’s most recent issue, one of their featured stories is about design itself. What does it mean to design? Why do you design things the way we do? And so on.
The article was actually pretty interesting. Wired went on to analyze the design of a couple things in our world, such as the water bottle and cover art. One of the things the article talked about was how in order to make a good design, you have to have restrictions. One quote that really shows Wired’s opinion is, “…the imposition of limits doesn’t stifle creativity–it enables it.”
The first couple times I read this quote it didn’t make sense. I mean, how can giving restrictions make you more creative? It almost seems like an oxymoron. But then I thought about it more deeply, and it started to make sense. I realized that without restrictions its really hard to find inspiration and the design that you end up creating isn’t as great as what you imagined.
Let me set up a hypothetical story to help explain myself – say your English teacher came in one day and said that you had a project due in tomorrow and he is giving you a class day to work on it so you better get to work. After an awkward silence you speak up and say, “Um, OK… what type of project?” Your teacher answers, “Anything. It could be a story, a poem, a painting, a sketch, a song, a dance. Anything. Oh, and it doesn’t matter what’s its about, but it better be good.” Alright let’s pause. Wow, that’s a lot to do in one day. Not only do you have to figure out what the heck you’re doing, but then you have to make it amazing? The whole thing’s kinda overwhelming. This scenario is essentially equal to designing with no limitations. It’s overwhelming and often results in designs that aren’t as creative as you hoped.
Let’s set up the other side of the story – your English teacher comes in and assigns you a two-page story based on the style of John Steinbeck’s writing in “Of Mice and Men”, once again due tomorrow. Doesn’t this make you feel more comfortable with the project? It sure makes me feel better. Because you have limitations and guidelines you know what to do and what the teacher expects of you, and thus you can individualize your story, without feeling overwhelmed. This is equivalent to designing with limitations. Despite the fact that it technically constricts us, it actually makes us feel more comfortable thus allowing us to be more creative and create a better design.
The whole English project thing is basically the concept that I think Wired is trying to portray. And despite it’s paradoxity, if you think about it, it makes sense!
So we’ve figured out what it means, but how is this going to help me and my group with our ezine? If we follow Wired’s advice by imposing limitations, we will be able to be more creative in our designs. In our ezine there will be several ‘limitations’ to help us along, such as a color theme, a designed folio and page number, a certain way that we’ll format our text, and so on. So you can see by making these guidelines our ezine will not only be more cohesive, but (hopefully) more creative! Alrighty, I’m all done. So, toodles. And see you next time.